Agentforce for Financial Services includes pre-built, role-based AI agent templates that automate front-office tasks and reduce administrative overhead with no coding required

Agentforce operates autonomously using industry-specific data, workflows, and policies to deliver intelligent actions that align with firm standards and regulatory requirements

In an industry built on trust, delivering personal and meaningful experiences is everything. But the day-to-day financial services journey often feels impersonal and frustrating. Customers wait on hold, repeat their information, and navigate confusing forms and disclosures. Behind the scenes, a shrinking workforce of advisors, bankers, and insurance brokers spends just 39% of their time on direct client engagement, with the rest lost to administrative work. That means fewer moments to connect, fewer opportunities to build loyalty, and more friction in the very relationships that should feel human and trusted.

That’s why Salesforce introduced Agentforce for Financial Services, a new set of pre-built, role-based AI agent templates that augment financial services teams with digital labor and automate key front-office tasks like preparing for an investment review, replacing a lost credit card, or surfacing relevant loan options.

These agents work natively in the flow of work, side by side with human employees, reducing the administrative burden that takes time away from more valuable customer engagement. By taking on routine but time-consuming tasks, Agentforce gives financial professionals more space to focus on what matters most: their clients. Rather than replacing the human connection, Agentforce strengthens it with an industry-specific digital workforce helping banks, insurers, and wealth managers scale personal engagement, maintain regulatory confidence, and preserve the trust that drives loyalty and growth.

Agentforce is grounded in a firm’s data, workflows, and compliance controls so every action conforms with internal policies and regulatory requirements. And because Agentforce is natively embedded in Financial Services Cloud, human and digital workers can operate from the same deeply unified platform in a way that feels intuitive and trustworthy.

Agentforce for Financial Services includes pre-built templates for:

• Financial Advisor and Banker Agents that help high-touch relationship managers scale their practice by automating meeting preparation and follow-up. These AI-powered assistants surface relevant client insights, generate summaries of prior meetings, and create follow up items, freeing up advisors and bankers to focus on deepening client relationships and growing the business.
• Banking and Insurance Service Agents, which handle routine service requests like reversing a fee, canceling a credit card, or explaining insurance coverage options, so service reps can focus on complex cases that require a human touch. With faster resolution of high-volume, repeatable tasks, contact centers can reduce wait times, increase first-call resolution, and improve the overall customer experience.
• A Digital Loan Officer Agent that guides borrowers through loan product discovery for auto or personal loans. By answering questions, gathering details, and offering product options 24/7, this agent frees up human loan officers to focus on high-touch interactions like reviewing applications, managing exceptions, or finalizing terms. This can result in higher conversion rates, faster time to funding, and a smoother borrower experience.

Each pre-built Agentforce template includes Topics, which guide agent behavior, and Actions that give agents the ability to take action specific to financial services jobs. Firms can customize and expand these agents with Agentforce to reflect their specific processes, guardrails, policies, and service models — all within a declarative, no-code environment.

In addition, Embedded Compliance Controls help ensure digital workers follow the same regulatory guardrails as human teams. Agentforce operates within the compliance framework of Financial Services Cloud, enforcing rules for approvals, disclosures, and audit trails across common workflows like servicing, lending, and client onboarding. Every action is tracked and governed, helping firms meet regulatory obligations with greater consistency and transparency.

Why it matters: The financial services industry is facing a talent crisis, with 50% of the current insurance workforce expected to retire within 15 years and a projected shortfall of 100,000 financial advisors by 2034 if productivity remains unchanged. The timing for this shortage couldn’t be worse: Customer expectations are rising, and, according to Salesforce’s Connected Financial Services 2025 report, only 21% of consumers are fully satisfied with the personalization they receive from their financial services providers, and 35% say they’re treated like a number.

Go deeper: Digital Labor to Extend Financial Services

By offloading time-consuming work like meeting prep, quoting, and service resolution, Agentforce for Financial Services increases firms’ capacity for tailored experiences without hiring additional staff. And, it helps to ensure every interaction aligns with firm policies and regulatory requirements, maintaining consistency and trust.

Financial Advisor and Banker Agents

• Client Meeting Preparation: Analyzes client data, including financial portfolios, past interactions, and CRM records, to surface key client insights such as portfolio performance and potential needs. It then automatically generates structured meeting agendas based on these insights, pulling in relevant details on upcoming life events or business milestones identified through data analysis. The agent also suggests talking points by identifying areas where the advisor can provide value or address potential client concerns. This automation of data aggregation and agenda creation frees advisors and bankers to focus on client needs and relationship building
• Post-Meeting Wrap-Up: Uses AI to process and organize meeting notes, identifying key discussion points and action items. The agent then automatically summarizes these takeaways and updates client plans within Financial Services Cloud, ensuring all relevant information is captured and next steps are clearly documented. It also creates follow-up tasks and assigns them to the appropriate team members, triggering automated reminders to help ensure timely execution and maintain personalized, proactive client relationships at scale.

Banking and Insurance Service Agents

• Retail Banking Service: Automates common everyday tasks by integrating with core banking systems to provide near real-time balance inquiries and transaction reviews. The agent also streamlines processes for lost card reports by guiding customers through the necessary steps and initiating the card cancellation process. For fee reversals, the agent gathers required information and, based on pre-defined rules, automatically processes or escalates the request for human review. This automation helps service representatives reduce wait times for customers and allows them to focus on more complex customer issues that require human intervention.
• Insurance Carrier Service: Assists customers through the insurance quoting process by using AI to gather necessary information, such as customer demographics, risk profiles, and coverage needs. The agent then compares policy options based on this data, presenting a tailored selection of options. By automating data retrieval and analysis, the agent enables service representatives to provide near real-time quotes with confidence, improving conversion rates and delivering a smoother, more satisfying customer experience.

Loan Officer Agents

• Loan Discovery: Guides borrowers through the process of finding loan options. The agent analyzes data to suggest relevant loan products, such as mortgages, auto loans, or personal loans, that align with the borrower’s financial profile and needs. This automation streamlines the initial loan discovery phase, freeing human loan officers to focus on advising borrowers, building relationships, and finalizing loan applications.

Built-In Compliance Framework

• Built-in Regulatory Controls: Helps to ensure Agentforce actions, including recommending a product, processing a request, or gathering information, adhere to the same approvals, disclosures, and audit trails as human teams by leveraging the built-in compliance framework of Financial Services Cloud. This framework provides pre-configured rules and workflows that the agent follows, documenting all actions and decisions in a secure and auditable log.
• Compliance Rules Built into Every Step: Agentforce enforces compliance rules automatically and records every action in near real time. For example, when sending disclosures, the agent can automatically include all required legal language and obtain the necessary customer acknowledgments. When triggering approvals, the agent routes requests to the appropriate personnel based on pre-defined hierarchies and escalates exceptions for manual review. As Agentforce executes tasks like sending disclosures, triggering approvals, or flagging exceptions, compliance rules are enforced automatically and documented in near real time. This reduces manual reviews and strengthens audit readiness by maintaining a complete, traceable record of every action.