To get there, CFOs will need to move finance decision support away from bespoke analysis and toward always-on tools, models and simulations that business leaders can use to test choices faster.

“Decision clock speed, the time it takes an organization to move from ‘what if?’ to ‘do it,’ will become a competitive advantage or a liability,” said Gunaydin. “By 2030, finance-built strategic simulations of the enterprise will enable business leaders to make better and faster decisions.”

Finance teams will also need to counterbalance excessive risk aversion and enable smarter risk-taking by removing “growth anchors,” such as inefficient processes, opaque data, misaligned KPIs and internal controls that slow decision making or discourage bigger opportunities.

To deliver these capabilities, Gunaydin said finance teams will increasingly need to adopt a product mindset. This means building scalable tools, models, simulations and insights around defined user needs, with ongoing ownership and continuous improvement. “Finance always wanted to be closer to the business, said Gunaydin. “Acting as a product team makes it possible.”

“Very few companies will be fully at the frontier,” said Gunaydin. “But once CFOs set the right foundations and start taking the right steps, most will be at the frontier in many places.”