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MXDP: The Future of App Development and Customer Experience

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“By 2023, more than 25% of the mobile apps, progressive web apps, and conversational apps at large enterprises will be built and/or run through a multi-experience development platform.”

– Gartner.


The proliferation of smart devices in our lives has paved the way for omni-channel customer experience. According to the Millennial Disruption Index, 71% of millennials would rather go to the dentist than listen to what banks tell them. This means that customers today prefer convenience over everything else. Today’s customer wants a curated, efficient, and convenient content experience that feels customized and tailor-made.

Organisations need to find new ways to engage with their customers to keep up with the pace of technological advancements in customer engagement experience. You might be wondering if there is a single system that could enable to collaborate, create, and converse with the customer. The answer is yes.

Multi Experience Development Platforms (MXDPs) help you to build unified digital experiences across all channels with enterprise grade UX and development system for mission-critical applications. It combines the speed and ease of low-code development with a comprehensive set of enterprise backend services and integration capabilities.

MXDP addresses key pain-points of CIOs in terms of development:

  • High Demand for digital
  • Agile Development
  • Faster Development with iterative model which in-turn mandates a low-code environment

MXDP also addresses the pain points in terms of the overall business:

  • Faster time-to-market with a tight-knit Business-IT collaboration
  • Enable business stakeholders to innovate seamlessly
  • Keep IT in control of the app-dev process
  • Integrate emerging technologies and core systems to gain insights and facilitate faster decision-making
  • An open, flexible architecture to future-proof your investments
  • Application modernization


Oracle was named as a Leader in the 2019 Gartner Magic Quadrant for Multi-experience Development Platforms. The benefits of MXDPs are immense. Let’s look at a few to understand how it can help your organization to keep pace with the ever-growing demands of the customer.


Also Read: Why are CTOs embracing Multi-experience Development Platforms (MXDPs) over traditional Application Development? (Top 5 Reasons)



  1. Low Code Developer Productivity

Low-code equals higher developer productivity which leads to faster releases with lower costs. Create digital experiences using a low-code approach in the form of modern web apps, true native apps, conversational apps, mobility, wearables and immersive experiences.


  1. Visual Builder

Sync and control the app development process between business developers and professional developers using a visual, model-driven development tool tailored for them. Activate your citizen developers. Make your professional developers more productive. Deploy your apps to the cloud in no time.


  1. Omni Channel

Create digital experiences that support modern web in the form of progressive web apps, true native mobile apps with best-in class UX, intelligent chat-bots, conversational apps, wearables, and immersive experiences that leverage augmented reality. Maximize the reuse of components and backend integration that leads to a unified and seamless experience across channels.


  1. Seamless Integration

From core ERP and CRM solutions to aging legacy systems, MXDP makes it easy to integrate any external enterprise systems, database, or custom apps into the platform


  1. User Experience

Design amazing applications for any audience across any device with no limits on user experience taking full advantage of the underlying device OS for native and full power of modern browsers for web.


  1. Scalability

Scale your business as your needs grow for more advanced features, channel, apps, users, and more. Deliver engaging employee, consumer, and partner applications of any scale and complexity on a unified digital experience platform.


  1. PWA

Combine the performance and rich user experience of native with the flexibility and simplified maintenance of web by using modern web capabilities and creating applications as Progressive Web Apps (PWAs). This approach provides deeper integration with the underlying device hardware and the ability to install apps on the device similar to native but are easily hosted and distributed like web applications.


  1. Faster go-to-market

Every aspect of MXDP is crafted to help you build better apps faster and make changes easily. This combined with the low code development leads to faster go-to-market that uses high-productivity visual development to deploy and manage your apps on-the-go.


  1. Decrease Maintenance cost & Cost of resources

Build new or revamp legacy apps at minimum or no additional cost on Infrastructure. Low-code environment along with integrated development means you can work with less resources and build apps faster. Save cost on resources or use their skills on other high-priority deliveries. Use the saved cost on Marketing, AI, mobility apps, chatbots, etc.


Organisations world-wide have already embraced multi-experience development and have embedded it in their digital strategy. We recommend you consider the same. Simplify the amount of effort behind your digital transformation process and get more control over your digital experiences with MXDP.

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