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A New Look at the Checkout Experience: Retail Refined

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Digital Transformation

The rapid shift to technology by retailers during the pandemic has helped improve the shopping experience for the customers. Brands are now launching innovative tech-driven solutions inside brick-and-mortar stores, where the bulk of their consumers shop. With the pandemic, tech-based approaches that promote safety and speed are becoming more acceptable by retailers. Customers of all ages have been more than willing to download apps, try out services like pickup counters and seek out ways to avoid interactions with cashiers or other customers.

Technology has eased not only the customer’s life but is also beneficial for the store operators. According to a research by Grabango,

Earlier adults would spend 32.89 days of their lives waiting in grocery store lines.

But today, because of technological advancements they can just “SCAN, PAY & GO”

How does it work?

It is a mobile-based payment facility that enables fund transfer by scanning a quick response (QR) code using an app which supports this feature. It can be used for making payments at merchant outlets, e-commerce websites, and grocery stores.

Transactions are conducted via mobile devices or self-directed kiosks to provide a contactless method for speeding the checkout process. Customers use their mobile phones to scan items, bag these items themselves, pay electronically, and then just walk out of the store.

Benefits of SCAN and PAY

#1 — It’s secure and faster

Making payments via QR codes is very secure. It’s because the QR code is nothing but just a tool that is used to exchange information. Any data which is transferred via QR codes is encrypted thus making the payment foolproof and secure.

Also, with the scan and pay process, the customer eliminates long queues at the payment counter and the checkout process is faster as there is no wait time involved. One of the biggest advantages of using QR codes is that it facilitates instant payment. Making payment via QR codes is extremely quick as compared to other modes of payment. All a user must do is simply open the app, scan the QR code, and confirm to process the payment. Within a few seconds, the payments are made.

#2 — It requires less staff

‘Scan-and-go’ mobile shopping technology requires less staff. It just requires, one person to monitor the entrance and one person to monitor the exit of a given store. Cashiers at the counters as a result, are either no longer needed or can be deployed to other operations within the store.

#3 — Higher Reliability

QR code payments are a foolproof payment method as it eliminates the probability of any kind of error. The pattern of black boxes consists of unique data which enhances the reliability of the QR code payments.

Tech Companies that enable the  ‘Scan & Go’ process for Retailers

Grabango

https://grabango.com/

Grabango allows shoppers to skip the checkout line and simply walk out after scanning the code in their Grabango app.

How does it work?

  • When you visit a Grabango-enabled store, as you browse items throughout the store, the system keeps track of what you pick up.
  • When you’re ready to leave, scan the code in your Grabango app and make the payment.
  • Receive your receipt in the Grabango app.

Future Proof Retail

Future Proof Retail brings the convenience of online shopping in stores with mobile checkout. Watch this video to know the process – https://futureproofretail.com/platform

Wrapping up

Despite the continuous transformation that the brick and-mortar stores are undergoing, retailers are seeking a competitive advantage in today’s era. The whole idea is to improve the overall shopping experience of customers.

Customers want convenience, and if that is what a retailer can provide the footfall in stores is sure to increase. With ‘Scan & Pay’ the checkout procedure is not just simplified but the overall shopping experience is enhanced which, in turn, attracts the customers to the store.

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